Why Focusing On Company Culture Is Crucial For Attracting Talent

Are flashy perks really the key to attracting top talent? Maybe not.

The truth is, relying on extravagant perks often leads to hiring individuals who prioritize frivolous benefits over the success of the company.

Instead of coming up with the next trendy work perks to lure candidates, why not create a culture that genuinely excites employees?

Why Focusing On Company Culture Is Crucial For Attracting TalentUPGRADING WORK PERKS TO BUILD A CULTURE THAT RETAINS EMPLOYEES

Building a desirable workplace goes beyond offering perks. Here are three strategies to upgrade work perks and cultivate a culture that keeps employees committed:

1. Replace food with better socializing opportunities.

While providing free food at work is an appealing perk, it can be costly and can inadvertently tie employees to their desks, leading to overwork and burnout. Instead of incentivizing longer hours, encourage employees to socialize in a communal lunch space. Implement a “no eating at your desk” policy to ensure employees take breaks and interact with one another. During the recruitment process, invite candidates to join the team for lunch and observe their interactions.

2. Replace time off with flexibility.

Lavishing employees with excessive paid time off might not necessarily provide the best work flexibility. Instead, create an environment where employees have more control over their time. Move away from the rigid 9-5 schedule and allow employees to come in and leave based on their personal productivity peaks. As long as they have valid reasons and plans, any team member should be able to take time off. During the hiring process, inquire about candidates’ work styles and preferences, and explain how your company can accommodate them.

3. Replace the “open office” with an open-door policy.

Building an open and collaborative community doesn’t necessarily require forcing everyone to work in the same room. While some individuals thrive in group spaces, others may struggle in such an environment. Foster a culture that values open communication and feedback, making employees feel comfortable discussing ideas with their superiors. An open-door policy is particularly appealing to potential candidates, as they value growth opportunities over physical workspaces.

Ultimately, demonstrating genuine care for employees’ well-being, growth, and the value they bring to the company is one of the most effective ways to attract candidates.

If you enjoyed this article, take a look at our Quick Start Guide to Employee Benefits for more insights.

For any questions about how Shop Benefits can assist you in selecting appealing benefits to attract new hires, please reach out to us online or call (404) 256-2171 and ask for Al Schiebel to learn more.