When you’re competing against large corporations in your space, recruiting and retaining the most qualified workers can be a challenge.
But before you get too down in the dumps (or even worse, give up entirely), you may want to consider changing your perspective by focusing on and pitching the assets your company has to offer. By highlighting the benefits that differentiate you, your business can compete against larger corporations.
1. Offer Unique Benefits and Perks They Can’t Compete With
Flexible work hours, free food, and other creative benefits are an excellent way to help you stand out. Employees want these benefits. And a large company with thousands of employees can’t always offer them to every employee.
Give your employees options and reward them by contributing to their benefits generously. You’ll want your team to know that you are working hard to provide them the right benefits and, most importantly, that you genuinely care about their well-being.
2. Implement Employee Rewards or Referral Program
There are several benefits to hiring referred employees. They generally start working with a better understanding of your company. They also are more likely to recommend others to work for you as well. And on top of all of that, an employee referral program can also be much more cost-effective compared to traditional recruiting strategies.
And by giving the employee that refers a good friend an incentive or bonus, they will be even more motivated to work for you and help you find the perfect fit for your opening. But you can’t just stop at creating a referral program. You want your employees to be brand advocates, and nobody has ever referred a friend to work at a company they hated.
3. Embrace Technology
Technology has fundamentally changed the way businesses function today. According to the Small Business Association (SBA), “Technology plays a central role in how businesses today start, operate, and grow.”
The trouble is, many companies don’t understand how to embrace technology to help them solve their challenges. If that’s you, the Small Business Tech Coalition can assist you with starting to leverage technology. As you start to implement technology, you might want to consider providing employees with an online benefits store that saves time and hassle when shopping for benefits.
By leveraging software and automating some of your time-extensive operations, you’ll be able to free up time for important tasks like recruiting and retaining. Plus, when you embrace technology, you’ll begin to create a culture that is attractive to the Millennial workforce.
Discover Which Benefits You Can Offer
ShopBenefits.com makes it easy for you to attract and retain your top talent, allowing you to effortlessly manage a variety of employee benefits online. Find out more about the type of benefits you can offer to help you better attract and recruit the best talent. You can also contact us for your complimentary review or call (404) 256-2171 and ask for Al Schiebel to see what option is best for your business.