The Single Most Important Thing for Helping Employees Warm Up to New Benefits
When it comes to employee benefits, there’s one consideration in particular that stands out among the rest. Employers driving new employee benefit packages are often met with one single question.
The single most important thing to any employee considering benefits is: “What’s in it for me?”
If you’re not able to communicate the value of your benefits program to employees, it won’t matter how many perks there are or just how beneficial it can be for your company. Most HR directors and CEOs can agree that benefits help their employees in some ways, potentially saving them on healthcare costs and even reducing absenteeism.
But if the value of these new benefits doesn’t resonate with your employees, they will fail to embrace the changes. While it may be tempting to list facts about all the advantages the new benefits will bring to the company, try to avoid gushing about how it helps the organization.
Instead, you’ll want to turn the spotlight on to the employee and show how the program can benefit them.
3 Ways to Help Your Employees Embrace New Benefits
Here are a few ways you can get your team to warm up to your latest benefits offerings:
1. Clear Communication
Clarity matters in business, particularly when you’re communicating with your staff. Don’t just tell them you’re offering new benefits – share the why, too. A little passion goes a long way.
2. Additional Incentives
Most employer-provided benefits don’t come without costs, which is why added incentives are crucial. Some companies incentivize by eliminating or reducing employees’ copay costs, while others choose to offer reduced contributions if the employee meets certain wellness benchmarks. Think about what will affect your workforce the most before you decide which incentive to go with.
3. Rinse and Repeat
While it’s important to remain employee-focused, another mistake most companies make is in failing to continue to discuss the benefits program once it’s been introduced. Get the word out about your new benefits and keep reminding employees of the advantages. Repetition is one of the best methods for you to utilize.
If you want to encourage employees to adopt a new benefits package, start by communicating clearly and passionately. Consider adding incentives (whether they be penalties or rewards) as well as implementing multiple ways to spread the word.
Above all, know that your business’s success in offering employee benefits totally depends on how each employee understands the personal value of the benefits.
ShopBenefits.com Can Help
Navigating the world of health insurance and employee benefits can be complicated. ShopBenefits.com is here to help. Simply tell us a little about your business, and one of our dedicated agents will contact you to provide a complimentary quote.
If you’d like more information, feel free to call (404) 256-2171 and learn more about how we can assist you.